地方特色品牌包装设计研究——以山西运城“七彩盐湖”品牌包装设计为例

Research on the Packaging Design of Local Characteristic Brand—Taking the Packaging Design of Shanxi Yuncheng“Colorful Salt Lake”Brand as an Example

文章从地方特色品牌入手,以山西运城“七彩盐湖”品牌为突破口,结合包装在文化宣传中不可替代的重要性,研究“七彩盐湖”品牌的包装风格和样式,进而促进运城盐湖文化发展。通过数字化的信息采集和软件技术的智能生成与设计,增加运城盐湖品牌知名度,并在转型发展中寻找新的道路。

This paper starts with local characteristic brands,takes the“colorful Salt Lake”brand in Yuncheng,Shanxi as a breakthrough point,combines the irreplaceable importance of packaging in cultural publicity,studies the packaging style and style of“colorful Salt Lake”brand,and then promotes the cultural development of Yuncheng Salt Lake.Through digital information collection and intelligent generation and design of software technology,the brand awareness of Yuncheng Salt Lake is increased,and a new road is found in the transformation and development.