浅谈博物馆文创产品设计方法——以南京地区博物馆为例

Discussion on the Design Method of Museum Cultural and Creative Products—A Case Study of Museums in the Nanjing Region

博物馆文创设计有利于促进文化的传承和发展,并在创造经济价值以及增强社会互动等方面发挥重要作用,已经成为当今重要的设计方向。当下,尽管对博物馆文创产品的研发和销售已有广泛研究,但对设计思路的明确讨论相对较少。本文通过对南京地区博物馆在售文创产品进行分析,发现其设计方法主要集中在对藏品图案和造型的沿用与衍生设计,但对色彩、意境和文化资源再设计的深入挖掘亟需加强。

Cultural and creative design of museums is conducive to promoting the inheritance and development of culture,and plays an important role in creating economic value and enhancing social interaction,which has become an important design direction today.At present,although the research and development and sales of cultural and creative products in museums have been extensively studied,there is relatively little clear discussion on design ideas.Through the analysis of cultural and creative products on sale in Nanjing area museums,this paper finds that their design methods mainly focus on the use and derivative design of the collection patterns and shapes,but the in-depth exploration of color,artistic conception and cultural resources redesign needs to be strengthened.