《中医杂志》打造媒体融合出版矩阵的探索

Exploration of creating a media integration publishing matrix for Journal of Traditional Chinese Medicine

以《中医杂志》融合出版工作中的实践与探索为例,阐释科技期刊应根据自身定位确立融合出版方向,充分利用现有资源开展融合出版工作,针对不同需求灵活地运用多种媒体形式传播学术内容,借助现代技术实现刊网一体化传播矩阵运营,提高个性化用户服务水平。同时,提出期刊应重视融合出版内容制作的创新与深耕、重视学术社交服务、重视版权保护,以期为科技期刊打造媒体融合出版矩阵提供参考。

Taking the exploration and practice of integrated publishing inJournal of Traditional Chinese Medicineas an example,this article explains that sci-tech journals should establish the direction of integrated publishing based on their own positioning,fully utilize existing resources to carry out integrated publishing work,flexibly utilize multiple media forms to disseminate academic content according to different needs,use modern technology to realize integrated dissemination matrix of publications and websites,thereby improveing the level of personalized user service.At the same time,it is proposed that technological journals should pay attention to innovation and deep cultivation in the production of integrated publishing content,attach importance to academic social services,and emphasize copyright protection,in order to provide a reference for scientific and technological journals creating a media convergence publishing matrix.