基于在线旅游平台信息的旅游竞争力比较研究——以世界四大湾区核心城市为例

A Comparative Study of Urban Tourism Competitiveness of the World's Four Major Bay Areas Based on Online Travel Platform Information

利用在线旅游平台查询信息是旅游体验中重要的组成部分。基于国际知名在线旅游平台信息,构建由数量规模、消费价格、口碑评论、产品多样性4个维度及14个具体测量指标组成的城市旅游竞争力评价体系,采用AHP-TOPSIS法,对世界四大湾区21个主要城市进行评价,对比分析粤港澳大湾区与纽约湾区、旧金山湾区、东京湾区的差距与不足。结果表明:大湾区旅游业国际化水平不高,跨文化多样性不足;大湾区内旅游业发展不均衡,港澳明显优于珠三角城市,广深珠又优于其他珠三角城市。大湾区旅游业应整合全球在线旅游平台信息资源,鼓励有条件的企业“数字出海”,为海外旅行者提供全面的旅游产品和服务信息,构建一流的国际旅游信息生态体系。

Searching for information using online travel platforms is an integral part of travel experience.Based on the information on internationally renowned online tourism platforms,this paper constructs an urban tourism competitiveness evaluation system composed of four dimensions:quantity&scale,consumer prices,word-of-mouth reviews,and product diversity,and 14 specific measurement indicators;and adopts the AHP-TOPSIS method to evaluate 21 major cities in the four major bay areas in the world and analyze the gaps and deficiencies between the Guangdong-Hong Kong-Macao Greater Bay Area and the other bay areas:the New York Bay Area,San Francisco Bay Area,and the Tokyo Bay Area.The results show that:the internationalization level of tourism in the Guangdong-Hong Kong-Macao Greater Bay Area is not high,and the cross-cultural diversity is insufficient;development of tourism within the Greater Bay Area is unbalanced,with Hong Kong and Macao significantly superior to the PRD cities,and Guangzhou,Shenzhen and Zhuhai superior to other PRD cities.The tourism industry of the Greater Bay Area should integrate global online travel platform information resources,encourage competent enterprises to“digitally go global”,provide comprehensive travel products and service information to international travelers,and build a first-class international tourism information ecosystem.