“方法-目的链”理论视角下的女性遗产价值传递和寻求研究——以秋瑾故居为例

Exploring the Transmission and Pursuit of Female Heritage Value from the Perspective of Means-End Chain Theory-A Case Study of the Former Residence of Qiu Jin

作为遗产的重要组成部分,女性遗产需要更多的关注。红色旅游情境中,对女性遗产价值传递问题的研究仍有待推进。研究以秋瑾故居为例,基于“方法-目的链”理论研究女性遗产的价值传递及价值寻求问题。研究发现,秋瑾故居的价值传递过程是游客从属性认知到获取遗产体验结果再到价值汲取的过程,其主要价值体现在:满足休闲需求的放松和享受、作为红色旅游的历史与家国情怀培植、女性遗产独有的女性激励作用,其中后二者是游客寻求的核心价值所在。研究厘清了女性遗产价值传递的具体路径,丰富了女性遗产价值及其传递过程的认识,并明确其独特性,为女性遗产的实践改善提供了参考意见。

As a crucial part of heritage,female heritage deserves greater attention,particularly in the context of red tourism where research on value transmission remains to be advanced.Taking Qiu Jin’s former residence as an example,this paper examines the value transmission and value-seeking processes associated with female heritage through the Means-End Chain Theory.The findings reveal that the value transmission process at Qiu Jin’s former residence involves tourists’recognition of heritage attributes,the outcomes of their heritage experience,and subsequent value absorption.Key values identified include relaxation and enjoyment for leisure,historical and patriotic sentiment cultivation as part of red heritage,and the unique inspirational role of female heritage.The latter two represent core values that are communicated through heritage attributes and the combination between tourists’experiences and their prior knowledge.This study clarifies the pathways of value transmission,enhances understanding of female heritage value and its transmission process,and offers recommendations to improve practices at female heritage sites.