来华留学生专业课教学范式:价值旨归、框架构建与实践进路——以“国际营销学”为例

A Case Study of Teaching Paradigm of Professional Courses for International Students in China:Value Orientation,Framework Construction and Practice

作为来华留学生专业课典型课程,“国际营销学”在讲好中国故事、传播中国声音、塑造中国形象中有着举足轻重的作用。围绕人才培养定位,课程从塑造学生价值观、锤炼营销思维、激发学习兴趣的目标出发,从挖掘国际营销学课程思政新元素、开创国际营销学课程教学新范式、培育国际营销学师资新素能三方面着手构建课程创新框架,形成了全面实施课程思政教学新内容,逐步完善“ML&S+TPTD项目驱动式”教学新机制、探索构建课程思政教学效果考核评价新体系的实践进路。以期形成来华留学生专业课教学典型范式,助推中国正能量传播。

As a typical course for international students in China,International Marketing plays a pivotal role in telling Chinese stories,spreading Chinese voice,and shaping Chinese image.Focusing on talent cultivation,the course aims to shape students’values,refine their marketing thinking,and stimulate their learning interest.It constructs an innovative curriculum framework by exploring new elements of ideological and political education,creating new teaching paradigms,and fostering new competencies for the faculty.This approach has led to the comprehensive implementation of new content in ideological and political education within the curriculum,the gradual improvement of a new“ML&S+TPTD project-driven”teaching mechanism,and the exploration of a new system for evaluating the effectiveness of ideological and political education in teaching.The goal is to form a typical paradigm for the teaching of professional courses to international students in China so as to promote the dissemination of positive Chinese energy.