社交媒体驱动的众包型认知地图解析方法——以武汉为例

Analysis Method of Crowd Sourcing Cognitive Map Driven by Social Media:A Case Study of Wuhan City

城市意象认知地图解析方法虽能通过分析公众认知有力推动“人民性”设计的实现,但受限于传统社会调查的局限性,在数据量级、真实性方面存在不足。提出众包型的城市认知地图解析方法,以拟合属性特征相对应的社交媒体数据为切入口,构建“理论—方法—实践”三层级的全新媒介应用框架,充分考虑意象结构的理论内涵。以武汉为例验证全流程解析路径,对“空间—社会—视觉—情绪”4个维度进行结构解析,提炼出武汉复合化的意象认知地图,为人本化、特色化的城市空间发展提供坚实可靠的公众感知量化模型。

The analysis method for urban image cognitive map may promote the realization of design by the people based on public cognition.However,the authenticity and magnitude of data may be flawed due to the limitation of traditional social investigation.Crowd sourcing urban cognitive map analysis method is proposed,which takes the fitting of social media data corresponding to attribute characteristics as the entry point to establish a brand new media application framework with three levels of"theory,method,and practice".This framework fully considers the theoretical connotation of the image structure.Then,the whole process analysis path is practiced in the case of Wuhan city.The four attributes of"space,society,vision,emotion"are structurally analyzed to extract the complex cognitive map,and provide a solid quantitative model of public cognition for humanistic and characteristic urban spatial development.