大数据背景下旅游业适应银发经济发展的研究策略

Research strategies for the tourism industry to adapt to the development of the silver haired economy in the context of big data

随着互联网技术的飞速发展,大数据已成为旅游业的重要资源。本文通过大数据对旅游业数据分析可以更加精准把握市场需求、优化产品设计、提升服务质量。数据显示,2023年我国银发经济规模大概在7万亿元,约占GDP比重的6%,预计2024年中国银发经济将突破9万亿元。旅游业作为银发经济的重要组成部分,随着人口老龄化的加速,银发旅游市场呈现巨大的发展潜力。本文通过分析大数据背景下旅游业的发展现状;银发经济的特征和发展趋势;在大数据背景下银发旅游业的发展趋势,并提出大数据背景下旅游业适应银发经济的发展策略:首先利用大数据精准定位银发旅游市场,优化旅游产品和服务以满足银发游客需求;其次利用大数据进行精准营销与品牌推广,加强旅游企业间的合作与数据共享;最后提出加强旅游产业链的协同创新,以适应银发经济的发展。通过以上研究策略实施,可以有效促进旅游业与银发经济的深度融合,实现银发旅游业的可持续性发展。

With the rapid advancement of internet technology,big data has become a critical resource for the tourism industry.By analyzing tourism data through big data,it is possible to more accurately understand market demand,optimize product design,and improve service quality.Data shows that in 2023,the scale of China's "silver economy" was approximately 7 trillion yuan,accounting for about 6% of GDP,and is projected to exceed 9 trillion yuan by 2024.As a vital part of the silver economy,tourism targeting the elderly market shows significant growth potential with the acceleration of population aging.This paper analyzes the current state of tourism in the context of big data,the characteristics and trends of the silver economy,and the development trends of the silver tourism market in a big data environment.It also proposes strategies for adapting the tourism industry to the growth of the silver economy in the context of big data.Firstly,big data is used to accurately position the silver haired tourism market,optimize tourism products and services to meet the needs of silver haired tourists;Secondly,utilizing big data for precise marketing and brand promotion,strengthening cooperation and data sharing among tourism enterprises;Finally,it is proposed to strengthen the collaborative innovation of the tourism industry chain to adapt to the development of the silver economy.Through the implementation of the above research strategies,it can effectively promote the deep integration of the tourism industry and the silver haired economy,and achieve the sustainable development of the silver haired tourism industry.