新媒体视角下淄博烧烤流量承接的策略研究

Research on Traffic Acquisition Strategies for Zibo Barbecue from the Perspective of New Media

互联网时代,流量承接正成为主流盈利模式之一。在新媒体背景下,文章以淄博烧烤为例,探讨了如何妥善运用新媒介进行正向传播,以吸引社会大众的注意力,聚集流量,并实现有效的流量承接。研究发现,淄博烧烤通过多方协作满足消费者多元化的消费需求,成功获取了流量并实现流量承接。然而淄博烧烤在流量承接过程中也面临虚假负面信息传播、恶意流量传播等问题。据此本文提出了树立正确的流量观、确保网络传播的真实性、加强多方责任感的改善策略,以供参考。

In the internet era,traffic acquisition has become one of the mainstream profit models.This paper uses Zibo barbecue as a case study to explore how to effectively utilize new media for positive communication,attract public attention,and achieve efficient traffic acquisition.The study finds that Zibo barbecue successfully gathers traffic and meets consumers' diverse demands through multi-party collaboration.However,the process also encounters challenges such as the spread of false negative information and malicious traffic.In response,this paper proposes strategies for establishing a correct perspective on traffic,ensuring the authenticity of online communication,and enhancing the sense of responsibility among multiple stakeholders for reference.