北部湾红树林保护地旅游者游憩体验价值感知比较

Comparative on Tourists’Recreation Experience Value Perception in the Coastal Mangrove Protected Area of Beibu Gulf

以携程、马蜂窝等平台游客点评与游记为数据源,利用内容分析、语义与社会网络分析方法科学比较与探讨北部湾3个红树林保护地旅游者游憩体验价值感知状况。研究结果表明:红树林保护地旅游者游憩体验价值感知度最高的皆为环境价值,次之为特色价值,再次之为服务及管理价值、教育与成本价值,而3个红树林保护地不同类型游憩体验价值感知度存在一定程度的组间与组内分异;北部湾3个红树林保护地旅游者游憩体验价值感知则基本形成了以“红树林”元素为体验价值核心,地点-吸引物-设施-活动-服务-情绪情感等辐射关联元素为体验价值轴线的红树林社会网络结构特征,然而每个红树林保护地游憩体验价值社会网络也因区域特色而存在核、轴等层面的一定分异;3个红树林保护地旅游者游憩体验情绪总体皆为正面,积极情绪总体评价排序为金海湾(85.07%)>东寨港(65.64%)>海陵岛(58.82%),消极情绪总体评价排序为海陵岛(14.15%)>东寨港(12.88%)>金海湾(5.92%)。

Based on the tourist reviews and travelogues from platforms such as Ctrip and Mafengwo as data sources,content analysis,social and semantic network analysis methods were used to scientifically compare and explore the perceived value of tourists recreational experience in three mangrove protected areas in the Beibu Gulf.The research results show that the highest perceived value of tourists recreational experience in mangrove protected areas is environmental value,followed by characteristic value,and then the service and management value education and cost value.While,there is a certain degree of inter group and intra group differentiation in the perceived value of different types of recreation in the three mangrove protected areas.The tourism value perception of the three mangrove protected areas in the Beibu Gulf has basically formed a mangrove social network structure with“mangrove”elements as the core experiential value,and the“location-attraction-facility-activity-service-emotional”as the experiential value axis.However,the recreational experience value social network of each mangrove protected area also has certain differences at the core,axis and other levels due to regional characteristics.The overall recreational experience emotions of tourists in the three mangrove protected areas are positive.The overall evaluation ranking of positive emotions is Jinhaiwan(85.07%)>Dongzhaigang(65.64%)>Hailing Island(58.82%),while the overall evaluation ranking of negative emotions is Hailing Island(14.15%)>Dongzhaigang(12.88%)>Jinhaiwan(5.92%).