沉浸式体验新空间的旅游者体验——以长安十二时辰为例

Tourist Experience in New Immersion Experience Space:Taking Twelve Hours of Chang’an as an Example

沉浸式体验逐渐成为旅游新特色,但如今这方面的研究仍以供给者视角居多,对于游客在其中的旅游体验研究较为缺乏。因此,通过调查研究对沉浸式体验新空间中旅游者的体验生成过程及结果进行探讨。研究发现,身体体验、情境互动和感知体验3个方面构成游客互动感知的核心过程,通过对自我感知的深入理解,可以激发情感共鸣,进一步实现价值共创。期望借此为沉浸式旅游的良性发展提供更多参考。

Immersive experience has gradually become a new feature of tourism,but nowadays the research in this area is still mostly from the perspective of the provider,and there is a lack of research on tourists’travelling experience in it.So the process of generating the experience of tourists in the new space of immersive experience and the results are explored through the survey research.It is found that the three aspects of physical experience,contextual interaction and perceptual experience constitute the core process of tourists’interactive perception,and through the in-depth understanding of self-perception,emotional resonance can be stimulated to further realize value co-creation.It is expected that this will provide more references for the benign development of immersive tourism.