新媒体环境下传播学专业学生数字素养培养策略探究

On Strategies for the Cultivation of Digital Literacy of Students Majoring in Communication in the Context of New Media

数字化时代改变了人们的传统思维和生活方式。对于个体而言,数字素养意味着如何更好地适应生活和社会。因为,数字技术已经渗透进了日常生活中,而且数字技术重塑人的认知,再造社会交往互动。传播学作为一门交叉学科,在新媒体环境下随着社会的发展而不断变化,其理论和实践面临深刻挑战。新媒体时代下传播学人才需尽快完善知识结构、具有国际视野、实践能力、跨界融合能力和创新思维能力。新媒体时代下传播学专业数字素养培养路径:(一)构建学科跨界知识体系;(二)将教材理论与网络实践相结合;(三)建立以学生为中心的媒体团队;(四)强化数字品德与价值观。

The advent of the digital era has changed people’s traditional thinking and lifestyle.For individuals,digital literacy means learning how to better adapt to life and society,for it has penetrated our daily life,reshaping our cognition and reconstructing social interaction.Communication studies,as an interdisciplinary field,continuously evolve with social development,facing challenges in both theory and practice.In the era of new media,students majoring in communication are expected to improve their knowledge structure,broaden their international horizons,and strengthen their capacities of practice,interdisciplinary integration,and innovative thinking.In this context,strategies for the cultivation of digital literacy of communication studies in communication are put forward:(1)establishing interdisciplinary knowledge structure;(2)combining theories in textbooks with network practice;(3)building a student-centered media team;(4)strengthening digital ethics and values.