数字经济背景下河南陶瓷文化产业高质量发展策略研究

Research on the High-Quality Development Strategy of Henan's Ceramic Cultural Industry under the Background of Digital Economy

数字经济的创新驱动,助推了文化产业的转型和高质量发展。河南陶瓷文化资源丰富,但其产业发展仍面临着重大压力和挑战。本文分析了河南陶瓷文化产业的发展优势,探讨了数字经济背景下河南陶瓷文化产业高质量发展存在的关键问题,并从加快陶瓷文化产业集群建设,推进产品形态品类升级,实施品牌引领战略,完善人才培养体系等方面提出数字经济背景下河南陶瓷文化产业高质量发展的策略。

The innovation drive of the digital economy has boosted the transformation and high-quality development of the cultural industry.Henan is rich in ceramic cultural resources,but its industrial development is still facing major pressures and challenges.This paper analyzes the development advantages of Henan's ceramic cultural industry,discusses the key problems in the high-quality development of Henan's ceramic cultural industry under the background of digital economy,and puts forward the strategy of high-quality development of Henan's ceramic cultural industry under the background of digital economy from the aspects of accelerating the construction of ceramic cultural industry clusters,promoting the upgrading of product forms and categories,implementing the brand-leading strategy,and improving the talent training system.