共生视角下民族地区旅游企业ESG行为如何促进“社企协同”?——以迪庆州旅游集团有限公司普达措旅业为例

How Does ESG Behaviour of Tourism Enterprises in Ethnic Areas Promote“Community-Enterprise Collaboration” from the Perspective of Symbiosis:Take Pudacuo Tourism Branch as an Example

文章以迪庆州旅游集团有限公司普达措旅业为例,基于ESG理论与共生理论,运用案例研究等质性研究方法,探讨旅游企业ESG行为推动社企关系演变、促进社企协同的过程与机制。研究发现:民族旅游地社企协同障碍主要体现在信息不对称和利益分配问题两个维度,且两者呈现出动态变化特征;旅游企业通过ESG行为不断缩小社企心理距离、加强环境保护,促使社区从被动“输血”式生活转变为主动“造血”式发展,推动环境保护从生态恢复到生态保护再到生态教育不断融合与强化;随着企业ESG行为的不断发展,所达到的行为效果由浅入深表现为“善意传递—信任构建—共营共治共享”,促使企业与社区之间的共生关系从非对称互惠间歇共生到非对称互惠连续共生,最终步入对称互惠连续共生。

This paper takes the Pudacuo Tourism Branch as the case study object.Based on ESG theory and symbiosis theory,this paper uses the case study to explore the process and mechanism of ESG behaviour of tourism enterprises to promote the evolution of community-enterprise relationships and promote the cooperation of community-enterprise.The findings are as follows:the collaboration barriers of community-enterprise in ethnic areas are mainly reflected in two dimensions:asymmetric information and benefit distribution problem,and the two dimensions show dynamic changes;through ESG behaviours,tourism enterprises continue to narrow the psychological distance of social enterprises,strengthen environmental protection,promote the community from passive“blood transfusion”style of life to active“hematopoietic”style of development,promote the continuous integration and strengthening of environmental protection from ecological restoration to ecological protection and ecological education;with the continuous development of enterprises ESG behaviors,the behavioral effect achieved is gradually manifested as“goodwill transmission-trust construction-co-governance and sharing”,which promotes the symbiotic relationship between enterprises and communities from asymmetrical mutualistic intermittent symbiosis to asymmetrical mutualistic continuous symbiosis,and finally into the symmetrical mutualistic continuous symbiosis.