网络主播空间语言运用策略

Research on the Strategy of Using Spatial Language for Network Broadcasters

本文从空间入手,探究网络主播在信息传递中打造“拟亲密关系”和“拟人际关系”的作用。从空间布局、身距关系和人体感知的角度出发,分析新媒体环境网络信息传递空间的样态特点,并归纳了网络主播在信息传递过程中如何通过不同的空间布局设计、不同场景下的身距设定和调动多感官综合作用来连接现实与虚拟空间。

Based on spatial theory,this article attempts to explore the role of online anchors in creating"quasi intimate relationships"and"quasi interpersonal relationships"in information transmission.From the perspectives of spatial layout,distance relationships,and human perception,it analyzes the characteristics of network information transmission spaces in new media environment,and summarizes how to use different spatial layouts during information transmission,set body distances in different scenes and activate multiple senses to connect reality and virtual space.