基于计划行为理论的农户宅基地退出决策中的从众行为研究——来自甘肃省酒泉市肃州区638户已退出宅基地农户的证据

Analysis of the Herd Behavior in the Decision-making of Farmer Homestead Withdrawal Based on the Theory of Planning Behavior:Evidence from 638 Households Who Have Withdrawn from Their Homesteads in Suzhou District,Jiuquan City,Gansu Province

基于甘肃省酒泉市肃州区的638户已退出宅基地农户的调查数据,从计划行为理论视角构建从众行为模型,运用因子分析法、结构方程模型,揭示群体决策中的从众行为对宅基地退出意愿的影响,研究结果表明:(1)从众行为产生的主要原因是新住宅拥有便捷的医疗养老、交通条件等优厚福利的吸引,以及村内“领头羊”的带动和农户的集体认可度;(2)农户初始退出意愿并不强烈,表现出的从众行为相对较弱,主要是“领头羊”和村集体带动作用不够明显,对补偿福利政策宣传不够到位;(3)当村里多数人选择退出宅基地时农户的从众行为最强烈。因此,从众行为主要体现在农户通过集体认可、生产生活补偿期望、领导人能力、政策信息知晓程度这几种主要因素对宅基地退出决策产生影响,未来宅基地退出补偿政策的制定和完善需重视这些关键问题。

Based on the survey data of 638 households who have withdrawn from the homestead in the concentrated resettlement area of Suzhou district,Jiuquan City,Gansu Province,constructing the conformity behavior model from the perspective of planning behavior theory,this paper used factor analysis and a structural equation model to reveal the influence of conformity behavior on homestead withdrawal intention in group decision-making.The results showed that:(1)The main reason for the herd behavior was the attraction of convenient medical care,pension,transportation and other bene-fits of the new residence,as well as the drive of the“leader”in the village and the collective accept-ance of the farmers;(2)the initial willingness of farmers to withdraw was not strong,and the herd be-havior was relatively weak,mainly because the“leader”and the village collective do not play a signi-ficant role in promoting the compensation policy;(3)the strongest herd behavior was when most people in the village choose to withdraw from the homestead.Therefore,the conformity behavior had a great impact on the willingness to withdraw from the homestead through several main factors,such as collective recognition,the expectation of compensation for production and life,leadership ability,awareness of policy information,and the formulation and improvement of homestead exit compensa-tion policy should pay attention to these key issues in the future.