乡村振兴背景下漳州农村快递物流服务渠道优化研究

Research on Optimizing Logistics Service Channels under the Background of Rural Revitalization

面对漳州农村物流基础设施不足、信息化水平低、人才缺乏和市场竞争的挑战,在分析漳州农村快递服务渠道优化的关键因素基础上,从建立智能化物流管理系统、建设农村驿站网络、深化电商平台与物流企业合作、社区参与合作等方面,探讨了漳州农村快递物流服务渠道优化措施,助力乡村振兴实现可持续发展。

Faced with the challenges of insufficient logistics infrastructure,low informatization level,lack of talents and market competition in Zhangzhou rural areas,based on the analysis of key factors for optimizing the channel of rural express service in Zhangzhou,this paper focused on the establishment of intelligent logistics management system,construction of rural post network,deepening cooperation between E-commerce platform and logistics enterprises,and community participation and cooperation.This paper discussed the optimization measures of rural express logistics service channels in Zhangzhou to help rural revitalization to achieve sustainable development.