数字化适老:银发网红的现实图景与媒介实践——基于抖音平台的银发网红现象研究

Digitizing Aging:The Reality and Media Practices of Silver-Haired Internet Celebrities—A Study on the Phenomenon of Silver-Haired Internet Celebrities on the TikTok Platform

随着移动互联网的普及和智能技术的下沉发展,老年群体逐渐融入网络世界,书写全新的话语。银发网红作为这一现象的典型代表,通过抖音等短视频平台积极展示自我,丰富互联网生态的同时,打破了社会对老年群体的刻板印象,为数字化适老提供了范例。本研究采用定性与定量相结合的研究方法,着重分析银发网红在抖音平台上的内容创作、受众互动以及影响力等方面,通过深入挖掘银发网红现象的内在逻辑和外在表现,本研究旨在丰富老年群体在数字化社会中的传播研究,为银发网红生态的持续发展提供理论支持和实践指导,推动数字化适老服务的创新与优化,进而促进老年群体在智媒时代的全面融入。

With the proliferation of mobile internet and the development of intelligent technologies,the elderly population is gradually integrating into the online world,creating new narratives.Silverhaired internet celebrities,as typical representatives of this phenomenon,actively showcase themselves through short video platforms like TikTok.They enrich the internet ecosystem and break societal stereotypes about the elderly,providing examples for digital inclusion of older adults.This study employs a combination of qualitative and quantitative research methods to analyze the content creation,audience interaction,and influence of silver-haired internet celebrities on the TikTok platform.By exploring the intrinsic logic and external manifestations of the silver-haired internet celebrity phenomenon,this research aims to enhance communication studies of the elderly in the digital society.It seeks to offer theoretical support and practical guidance for the sustained development of the silver-haired internet celebrity ecosystem,fostering innovation and optimization in digital services for the elderly,thereby promoting their comprehensive integration in the intelligent media era.