全球化背景下阳新布贴传播路径研究

Study on the Communication of Yangxin Butier in the Context of Globalization

阳新布贴作为中国国家级非物质文化遗产,承载了丰富的地方文化和传统技艺,展现了独特的民间艺术魅力。尽管近年来对阳新布贴的关注有所增加,但其全球传播依然受到传播途径单一和文化差异的限制。本文通过对目前研究现状的全面分析和阳新布贴文化馆和阳新布贴制作室的实地调研走访,旨在全面评估阳新布贴的当前传播现状,识别主要痛点,并提出综合性的传播策略和翻译措施,为阳新布贴的国际推广提供具有针对性的建议和解决方案,以提高其全球认知度和文化影响力。

As China’s national intangible cultural heritage,Yangxin Butier carries abundant local culture and traditional craftsmanship,presenting unique folk art charm.Although attention to Yangxin Butier has increased in recent years,its global communication is still restricted by single communication channel and cultural differences.Through a comprehensive analysis of the current research status and field investigations and visits to Yangxin Butier cultural centers and production studios,this paper aims to assess the current communication status of Yangxin Butier,identify the main difficult points and propose comprehensive communication strategies and translation measures to provide targeted suggestions and solutions for the international promotion of Yangxin Butier,thereby en-hancing its global recognition and cultural influence.