新闻生产社会学视域下新闻实践的社会共识凝聚

Social Consensus Cohesion of News Practice from the Perspective of the Sociology of News Production

新闻生产社会学强调新闻具有社会性,新闻实践是凝聚社会共识的主要渠道,需要根据社会环境变迁而调整塑造策略。后真相时代,公众情感为先以及舆论引导权利下放等原因导致舆论引导效果微弱,传统共识构建范式难以符合时代要求。专业媒体应根据当下媒体环境特点进行策略调整,从设置情绪议题、强化技术应用、营造社会共识氛围等方面着手,打造彰显共同价值的社会共识。

The sociology of news production emphasizes that news is social,and news practice is the main channel for building social consensus,and it is necessary to adjust the shaping strategy according to the changes in the social environment.In the post-truth era,public sentiment comes first and public opinion guidance is decentralized,resulting in a weak effect of public opinion guidance and hindering the cohesion of social consensus.Professional media should adjust their strategies according to the characteristics of the current media environment,and start from setting emotional issues,strengthening theapplication of technology,and creatingan atmosphere of social consensus,so as to provide social consensus that highlights common values.