融媒体视域下高校新媒体矩阵传播策略研究

Research on the Communication Strategy of New Media Matrix in Universities from the Perspective of Integrated Media

随着信息技术的飞速发展,融媒体时代已经到来,传统媒体与新媒体的深度融合成为传播领域的新趋势。高校作为知识传播与人才培养的重要阵地,其新媒体矩阵在信息传播、文化引领等方面发挥着举足轻重的作用。然而,面对融媒体带来的挑战与机遇,高校新媒体矩阵如何调整传播策略,以更好地服务师生、提升影响力,成为亟待解决的问题。对此,本文旨在探讨融媒体视域下高校新媒体矩阵的建设现状及其传播策略,以期为教育工作者提供参考和借鉴。

With the rapid development of information technology,the era of integrated media has arrived,and the deep integration of tradi⁃tional media and new media has become a new trend in the field of communication.As an important battlefield for knowledge dissemination and talent cultivation,universities play a crucial role in information dissemination,cultural guidance,and other aspects through their new media matrix.However,in the face of the challenges and opportunities brought by integrated media,how to adjust the communication strat⁃egy of the new media matrix in universities to better serve teachers and students and enhance its influence has become an urgent problem to be solved.This article aims to explore the current situation and dissemination strategies of the construction of new media matrix in universi⁃ties from the perspective of integrated media,in order to provide reference and inspiration for educators.