跨境电子商务本科专业双元制实践教学探索

Exploration of Practical Teaching in the Cross-border E-commerce Undergraduate Program under the Dual Education System

本文基于德国双元制教育模式,探讨跨境电子商务本科专业的实践教学改革。文章分析了当前专业在课程设计、校企合作、师资力量、教学效果等方面的主要问题,提出了通过实践教学平台化、专业见习实操化、实习岗位实战化、学科竞赛赋能化及毕业设计项目化等措施来加强实践教学。文章认为,借鉴德国双元制的教育理念,结合我国国情进行本土化改革,是提升跨境电商专业人才培养质量的有效途径。

This article explores the practical teaching reform of undergraduate majors in cross-border e-commerce based on the German dual education model.The article analyzes the main problems in curriculum design,school enterprise cooperation,faculty strength,and teaching effectiveness in current majors,and proposes measures to strengthen practical teaching through platformization of practical teach⁃ing,practical implementation of professional internships,practical application of internship positions,empowerment of subject competitions,and project-based graduation design.The article believes that drawing on the educational philosophy of Germany′s dual system and combin⁃ing it with China′s national conditions to carry out localization reforms is an effective way to improve the quality of cross-border ecommerce professional talent training.