消费市场人工智能社会责任协同治理研究:驱动模型、机制与策略

Research on the collaborative governance of artificial intelligence social responsibility in the consumer market:Driving models,mechanisms,and strategies

文章首先从内外部驱动因素、主被动参与协同和驱动结果三个方面提出消费市场人工智能社会责任协同治理驱动模型,并将感知AI可信度作为驱动结果;其次,依据协同治理理论,提出消费市场人工智能社会责任的外部协同治理机制和内部协同治理机制;最后,依据战略性社会责任理论,从社会、企业、个体三个方面提出消费市场人工智能社会责任协同治理策略。研究结果不仅有利于促进人工智能技术在消费市场的科学和合理应用,还为进一步推进人工智能社会责任研究提供了理论基础。

This paper first proposes a driving model for artificial intelligence(AI)social responsibility collaborative governance in the consumer market from three aspects:internal and external driving factors,active and passive participation in collaboration,and driving results,and uses perceived AI credibility as the driving result;Secondly,based on the theory of collaborative governance,proposing external and internal collaborative governance mechanisms for the social responsibility of artificial intelligence in the consumer market;Finally,based on the theory of strategic social responsibility,the collaborative governance strategies for AI social responsibility in the consumer market is proposed from three aspects:society,enterprises and individuals.The research results are not only beneficial for promoting the scientific and rational application of AI technology in the consumer market,but also provide a theoretical basis for further promoting research on AI social responsibility.