江苏大学生公益创业参与意愿与影响因素研究

Study on the participation intention and influencing factors of college students in social entrepreneurship in Jiangsu Province

文章以江苏省大学生为例,借助PESTEL模型分析大学生公益创业的宏观环境,通过问卷调查获取相关数据,运用SPSS软件对江苏省大学生公益创业的意愿与影响因素展开研究。结果表明:理性认知、情感诉求、理性行为均对大学生公益创业参与意愿具有直接正向影响作用。最后,文章从家庭、学校等五个层面提出助推大学生公益创业的建议。

Taking college students in Jiangsu Province as an example,the PESTEL model is used to analyze the macro environment of public entrepreneurship among college students,and relevant data is obtained through questionnaire surveys,and using SPSS sortware to study the wingness and influencing factors or students social entrepreneursnip in northern Jiangsu Province.The results show that rational cognition,emotional appeal and rational behavior all have a direct and positive effect on college studentswillingness to participate in public welfare entrepreneurship.Finally,this paper puts forward some suggestions to promote college studentssocial entrepreneurship from five aspects,including family and school.