南宁黄皮果酱的融媒体营销策略

Media convergence marketing strategy for Nanning wampee jam

随着互联网的发展与进步,农业产业更要借助融媒体手段开拓市场,推动产业转型。在融媒体的背景下,黄皮果酱的传播策略研究已经成为一个备受关注的话题。对此,文章将以南宁黄皮果酱为研究对象,通过对其发展现状、发展瓶颈、产品营销的分析,旨在提出有效的营销策略,为广西南宁黄皮果酱品牌的发展提供可行性建议和实施方案,促进南宁黄皮果酱的可持续发展。

With the development and progress of the Internet,the agricultural industry should explore the market and promote industrial transformation by means of media convergence,wampee jam is one of the characteristic seasonings pioneered by Nanning city.Under the background of media integration,the research on the communication strategy of wampee jam has become a topic of concern.In this regard,this paper will take Nanning wampee jam as the research object,through the analysis of its development status,development bottleneck and product marketing,aiming at putting forward effective marketing strategies,providing feasible suggestions and implementation plans for the development of Nanning wampee jam brand in Guangxi,promoting the establishment and promotion the sustainable development of wampee jam.