畲族文创产品的叙事设计方法与实践

The Narrative Design Methodology and Practice of She Ethnic Cultural and Creative Products

畲族文创产品的叙事设计方法具有显著的文化传承与创新价值。文章运用设计思维和叙事学理论,深入挖掘畲族文化中的民族精神与文化内涵,梳理畲族传统文化,分析畲族文创产品设计中的叙事要素,构建叙事设计模型。通过将畲族文化中的叙事元素融入产品设计,不仅能提升产品的美学价值和市场竞争力,还能弘扬和传播畲族文化,实现畲族文化的传承与创新。为其他民族传播民族文化与设计具有自身独特性的文创产品提供新思路。

This study employs design thinking and narrative theory to deeply explore the national spirit and cultural connotations inherent in She culture.It organizes traditional She culture,analyzes the narrative elements in the design of She cultural and creative products,and constructs a narrative design model.By integrating narrative elements from She culture into product design,it not only enhances the aesthetic value and market competitiveness of the products but also promotes and disseminates She culture,thereby achieving both cultural inheritance and innovation.This approach offers novel perspectives for other ethnic groups in communicating their cultural heritage and designing unique cultural and creative products.