非遗活态化视角下南京云锦龙纹研究与设计

Research and Design of Nanjing Yunjin Dragon Pattern from the Perspective of Intangible Cultural Heritage Vitalization

文章从非遗活态化的视角出发,主要探讨了南京云锦龙纹的艺术特征及其再设计。通过实地调研,深入理解了云锦龙纹的文化内涵,并运用文化基因分析法,总结了龙纹的发展历程及其艺术特征,进而提炼出创新设计元素。结合相关理论进行设计实践,设计了南京云锦龙纹系列文创产品,目的是向公众展示南京云锦的创新价值,并最终实现设计赋能非遗、推动非遗活态化的目标,以创造更大的社会价值。

From the perspective of revitalizing intangible cultural heritage,this study primarily explores the artistic characteristics and redesign of the dragon pattern in Nanjing Yunjin.Through field research,the cultural connotations of the dragon pattern are thoroughly understood,and employing cultural gene analysis,the development history and artistic features of the dragon pattern are summarized,leading to the extraction of innovative design elements.By integrating relevant theories into design practice,a series of cultural and creative products featuring the Nanjing Yunjin dragon pattern has been developed.The aim is to showcase the innovative value of Nanjing Yunjin to the public and ultimately realize the objective of empowering intangible cultural heritage through design,thereby creating greater social value.