大数据时代电子商务平台线上线下融合发展模式研究

Research on integrated development model of online and offline e-commerce platform in era of big data

随着大数据技术的快速发展,电商平台获得了空前的转型机会。文章对大数据时代电子商务平台线上线下融合发展模式进行了研究,深刻剖析了电子商务发展的历史与现状,阐明了线上线下相结合的发展趋势,并对其在电子商务平台中的重要作用进行了论述。同时,介绍了大数据在优化消费者体验、提升供应链效率和提升个性化服务中的潜在应用价值。从理论与模型层面,研究了线上线下相结合的创新发展战略,旨在推动电商平台发展,提升电商平台的市场竞争力。

With the rapid development of big data technology,e-commerce platforms have obtained unprecedented opportunities for transformation.This paper studies the online and offline integration development mode of e-commerce platform in the era of big data,profoundly analyzes the history and current situation of e-commerce development,clarifies the development trend of the combination of online and offline,and discusses its important role in e-commerce platform.At the same time,it introduces the potential application value of big data in optimizing customer experience,improving supply chain efficiency and enhancing personalized service.From the theory and model level,this paper studies the innovative development strategy combining online and offline,aiming to promote the development of e-commerce platform and enhance the market competitiveness of e-commerce platform.