身体如何讲述故事——身体修辞的视觉图式及其意义生产

How the Body Tells a Story——The Visual Schema of Body Rhetoric and Its Production of Meaning

作为身体美学与视觉修辞的交集形式,身体修辞兼顾视觉文本与实物文本两个视觉修辞序列,身体的形式表征与行动表征构成身体修辞审美实践的两个维度,前者立足身体的样貌及装扮,结合身体形式负载的社会、文化属性展开修辞实践,后者则基于身体动作的故事性意指进行修辞生产。中西艺术史对身体意指的审美呈现及其修辞意蕴为身体修辞的话语生产提供了经验参照,而技术媒介对身体表征的纾解以及消费意识对身体美学的隐性驱动则赋予身体修辞更为普泛的实践空间,也决定了身体修辞在更大程度上属于一个现代命题。

As the intersection of body aesthetics and visual rhetoric,body rhetoric takes into account the two visual rhetorical sequences of visual text and physical text.The formal representation of the body,which carries out rhetorical practice based on the bodily appearance and dress and with the social and cultural attributes of the body form,and action representation,which is based on the event signification of body actions to carry out rhetorical production,constitute the two dimensions of the aesthetic practice of body rhetoric.The former is based on the appearance and dress of the body,combined with the social and cultural attributes carried by the body form to carry out rhetorical practice,while the latter is based on the narrative meaning of body movements for rhetorical production.The aesthetic presentation of body meaning and its rhetorical implication in Chinese and Western art history provide an empirical reference for the discourse production of body rhetoric,whereas the relief of body representation by technological media and the implicit drive of consumption consciousness to body aesthetics endow body rhetoric with more general practice space,making body rhetoric a modern proposition to a larger extent.