算法革命背景下意识形态建设论析

Challenges and Responses to Ideological Construction under the Background of Algorithm Revolution

算法嵌入传播引发的信息传播革命分为上下两个半场,推荐算法主导上半场的信息分发革命,生成式算法主导下半场的信息生产革命。算法革命给人类信息生产生活带来便利的同时,也给意识形态建设带来挑战:全球范围内算法技术发展差距导致意识形态影响力发展失衡;算法耦合社会权力暗藏群体意识形态共识分化和消解的风险;算法侵袭人的主体性动摇意识形态安全基础。对此,要从弥合算法技术发展差距、创新主流意识形态话语传播体系、规制算法公共风险以及巩固人的主体性等方面着手,掌握算法革命背景下意识形态建设的主动和优势,保障我国意识形态安全总体态势稳固。

The information dissemination revolution triggered by algorithm embedding propagation can be divided into two halves,with recommendation algorithms leading the information distribution revolution in the first half and generative algorithms leading the information production revolution in the second half.The algorithm revolution has brought convenience to human information production and life,but it has also posed challenges to ideological construction:the global gap in algorithm technology development has led to an imbalance in the development of ideological influence;The coupling of algorithms with social power carries the risk of group ideological consensus differentiation and dissolution;Algorithms invade human subjectivity and shake the foundation of ideological security.In this regard,efforts should be made to bridge the gap in algorithm technology development,innovate the mainstream ideological discourse dissemination system,regulate algorithm public risks and consolidate human subjectivity.We should grasp the initiative and advantages of ideological construction under the background of algorithm revolution and ensure the overall stability of ideological security in China.