融媒生态环境中音频新业态与融合新路径

Audio New Business Form and New Way of Fusion in Media Ecology Environment

融媒生态环境中,音频媒介的新业态和融合路径备受关注。无线电广播向车载场景的转向和移动音频平台的崛起,使音频传播呈现出声屏共存、双线并进的态势。智能网联汽车的发展打破了这一平衡,推动音频媒介进一步演变。通过分析无线电广播与移动音频平台在车载场景中的竞合关系,揭示出音频媒介融合发展的新趋势和新路径。研究表明,智能网联汽车的普及和车载信息娱乐系统的成熟,显著提升了移动音频平台在车载收听市场中的竞争力,传统广播业因此面临严峻挑战。智能网联汽车的崛起成为音频传播业态演变的重要驱动力,竞合共生将是音频媒介未来发展的大势所趋。这一趋势,一方面改变了无线电广播与移动音频平台的市场占比结构;另一方面对于推动无线电广播与移动音频平台的融合创新,提升音频媒介整体的市场竞争力具有重要意义。

In the converged media ecosystem,new business models and integration paths for audio media have garnered significant attention.The transition of radio broadcasting to in-car scenarios and the rise of mobile audio platforms have led to a coexistence and parallel progression of audio and video media.The development of smart connected vehicles has disrupted this balance,further evolving audio media.By analyzing the competitive and cooperative relationships between radio broadcasting and mobile audio platforms in in-car scenarios,new trends and paths for the integration of audio media have been revealed.The study shows that the proliferation of smart connected vehicles and the maturity of in-car infotainment systems significantly enhance the competitiveness of mobile audio platforms in the in-car listening market,posing severe challenges to traditional broadcasting.The symbiotic competition and cooperation of audio media will become the mainstream trend in future development,with smart connected vehicles being the key driving force in the evolution of audio media.This conclusion is of great significance for promoting the integration and innovation of broadcasting and mobile audio platforms,thereby enhancing the market competitiveness of audio media.