新媒体背景下武术传播策略研究

On the Countermeasures of Wushu Communication under the Background of New Media

文章运用文献资料法和逻辑分析法等研究方法,对新媒体背景下武术传播产生的影响进行分析,发现新媒体拓宽了武术的传播途径、扩大了武术传播的范围、超越了时空传播的特点、加速了武术的传播进程,但也存在传播信息量大,质量良莠不齐;传播存在虚假,平台监管有待提升;传播偏向技能,忽视武术文化;传播效果不佳,普及程度不高的问题。同时提出了武术传播的策略,即拓宽武术传播途径,提高公众筛选能力;健全武术传播法律法规,提高政府监管力度;构建武术官方平台,传播权威内容、发掘武术文化,打造武术品牌;以期更好地利用新媒体传播武术。

This paper analyzes the positive and negative influences of martial arts communication under the background of new media by using research methods such as literature research and logical analysis.It is found that the positive influences have broadened the communication channels of martial arts,expanded the scope of martial arts communication,exceeded the characteristics of space-time communication,and accelerated the process of martial arts communication,while the negative influences have a large amount of information.The quality is uneven,the communication is false,the platform supervision is weak,the communication is biased towards skills,the martial arts culture is ignored,the communication effect is not good,and the popularity is not high.At the same time,it puts forward the strategy of Wushu communication,that is,increase the channels of Wushu communication,improve the public screening ability,improve the laws and regulations of Wushu communication,improve the government supervision,build the official platform of Wushu,disseminate authoritative content,explore Wushu culture,and build Wushu brand,so as to make better use of new media to spread Wushu.