短视频平台助力中国武术的机遇与发展策略

On the Realistic Dilemma and Development Strategy of Short Video Platform Helping Chinese Wushu

中国武术是中国文化的宝贵财富,是中华优秀传统文化的重要承载形式,武术的推介与传播具有中华优秀传统文化走向世界的载体意义。新媒体、短视频则是武术在互联网平台中传播最为重要的手段。文章基于文献研究,以传播主体、平台载体为研究内容,就中国武术传承中存在的现实困境进行了分析,以短视频为新方法对武术传播进行了研究,以期对中国武术文化的数字化建设与文化传播提供新的思考。

Chinese Wushu,is the valuable wealth of Chinese culture,is an important form of Chinese traditional culture,the Chinese Wushu to the world that has a very important significance.In the new media era,short video is the most important form of communication on the current Internet platform.This article will take the spread of Chinese Wushu as the main body and the short video platform as an important carrier to find new methods for the inheritance of Chinese Wushu.With the improvement of network running speed and the popularization of short video platforms,Chinese Wushu also occupies a place in such short video platforms,which provides new opportunities for the dissemination of Chinese Wushu.