语域理论视角下的红色文化对外传播话语分析

Discourse Analysis of the International Discourse of Red Culture from the Perspective of Register Theory

近年来,我国贯彻文化“走出去”战略以大力促进文化对外传播。作为中华民族共有精神家园的重要组成部分,红色文化蕴含着丰富的红色资源与厚重的文化内涵,承载着革命精神和历史记忆。其对外传播对讲好中国故事、提升中国影响力至关重要。本研究基于语域理论视角,依托语域三要素理论框架分析红色文化对外传播话语,以考察其语境构型。研究以红色旅游景区的网站英文简介为研究语料,经过对文本细致分析发现:从语场特点来看,红色文化对外传播话语常借助革命故事与历史表达革命文化内涵;从语旨特点来看,单向性的信息告知关系体现尤为明显;从语式特点来看,红色文化对外传播话语偏向于书面交际。研究结合红色文化内涵对文本加以分析,通过探讨红色文化对外传播话语的语境构型更加了解其话语策略并给出改进建议。

In recent years,China has implemented“going out”strategy to promote culture communication to foreign countries.Red culture contains abundant red resources and profound cultural connotations,and carries the spirit of revolution and history memory.Its international communication is crucial to telling China's story and enhancing China's influence.At the same time,discourse,as a key link in the process of international communication,cannot be ignored.This study examines the discourse of red culture international communication from the perspective of register theory.Taking the introduction of English web pages of red tourism scenic spots as examples,relying on the theoretical framework of the three elements of register theory,this corpus-based study examines the contextual configuration of the discourse of red culture international communication.The study found that:In terms of the characteristics of field of discourse,it tends to express the connotation of revolutionary culture by means of revolutionary stories and history;In terms of the characteristics of tenor of discourse,the unidirectional information informing relationship is more obvious;In terms of the characteristics of mode of discourse,the written language is preferred to use here.The study analyzes the texts with the connotation of red culture,and explores the contextual configuration of the discourse on the international communication of red culture to better understand the discourse strategies and give suggestions for improvement.