被重建的童年记忆与人类的游戏化生存——从《黑神话:悟空》和Jellycat看游戏文化的发展趋势

Reconstructed Childhood Memories and Gamified Human Existence:The Trends in Game Culture through Black Myth:Wukong and Jellycat

电子游戏《黑神话:悟空》和玩具品牌Jellycat的现象级流行反映了年轻人重建童年记忆的需求及游戏化生存的趋势。《黑神话:悟空》通过经典故事《西游记》唤起集体记忆,并以现代化的方式重新演绎儿时的英雄梦想;Jellycat则通过毛绒玩具温暖、治愈等特质和游戏化的情景营销策略,满足人们对情感慰藉的需求。对童年的追寻,不仅是一种情感寄托,也是自我认同与身份探索的重要途径。随着技术的进步和人们认知的提高,游戏化思维日益渗透到人类生活实践的广泛领域。游戏化机制的应用和虚拟与现实的融合,不仅激发了用户的创造潜力,形成一种新的内容生产模式,也改变了人们的社会交往方式。随着技术的进步和游戏文化的进一步泛化,游戏将成为人们实践活动的重要组成部分,推动人类整体向游戏化生存的社会形态迈进。人工智能技术的迅猛发展,有望从根本上颠覆社会组织形式,给人的主体性带来质疑和挑战。如何在虚拟世界中重建童年记忆,获得身体自由与精神充实之间的平衡,在娱乐活动中找到生命的意义,是摆在人们面前的现实课题。

The phenomenal popularity of the video game Black Myth:Wukong and Jellycat's plush toys reflects young people's desire to reconstruct childhood memories and the growing trend of gamified existence.Black Myth:Wukong evokes collective memory by retelling the story of Journey to the West and reinterpreting childhood dreams of heroism.Meanwhile,Jellycat's toys satisfy the need for emotional comfort through their plush designs and gamified marketing strategies.The nostalgia for childhood serves not only as an emotional refuge but also as a significant avenue for identity exploration.With technological advancements and evolving human cognition,gamified thinking is increasingly permeating various aspects of life.The use of gamification and the blending of virtual and real worlds not only unleash users'creative potential,establishing a new model for content production,but also reshape social interactions.As technology advances and game culture continues to spread,gaming is poised to become a critical part of human activity,steering society toward a gamified future.The rapid development of artificial intelligence is expected to reshape social structures,raising questions and challenges regarding human subjectivity.How to reconstruct childhood memories in the virtual world,achieve a balance between physical freedom and spiritual fulfillment,and find meaning in life through entertainment has become a real and pressing issue.