艺科融合背景下中华文化全球传播的创新路径——《黑神话:悟空》对发展文化领域新质生产力的若干启示

The Innovative Path of Global Dissemination of Chinese Culture in the Context of Art-Tech Integration:Insights from Black Myth:Wukong on Developing Cultural Productivity

作为一款备受瞩目的国产3A游戏大作,《黑神话:悟空》通过创新演绎传统神话故事,创造了一种艺术与科技融合、传统文化的创新表达的崭新模式,这一模式不仅践行了中华优秀传统文化创造性转化和创新性发展,更探索了以游戏为媒介传播中华文化的创新路径,打破了文化“出海”的瓶颈,拓展了中国文化在全球的影响力。与此同时,这一模式也显示了科技驱动赋能文化产业发展的诸多可能性,预示着文化领域新质生产力广阔的发展前景。

As a highly anticipated Chinese AAA game,Black Myth:Wukong reinterprets Chinese mythology and creates a new model of cultural-tech fusion and innovative expression of traditional culture.This model not only practices the creative transformation and innovative development of China's traditional culture but also explores an innovative path for using games as a medium to spread Chinese culture,breaking through the challenges of cultural export and expanding China's cultural influence globally.At the same time,this model showcases possibilities of a technology-driven cultural industry,forecasting prospects for new cultural productivities.