传承与创新驱动:梅州文化遗产保护下的旅游发展模式重构研究

Inheritance and Innovation-Driven:A Study on the Reconstruction of Tourism Development Models under the Protection of Cultural Heritage in Meizhou

党的十八大以来,党中央高度重视乡村振兴,习近平总书记多次强调以文塑旅、以旅彰文,推动文化与旅游深度融合,以文旅融合赋能乡村振兴。本研究以广东梅州旅游业为对象,运用问卷调查法、文献研究法和访谈法深入调研分析其现状与制约问题。研究表明,梅州虽具独特自然风光与深厚文化底蕴,但旅游业开发不足。为此,本文从IP品牌效应、影视文化+明星效应和“传承+体验”三个维度切入,为梅州市生态旅游可持续发展提供见解与建议,旨在推动梅州旅游业发展,助力乡村振兴战略实施。

Since the 18th National Congress of the Communist Party of China,the Party Central Committee has attached great importance to rural revitalization.General Secretary Xi Jinping has emphasized multiple times the integration of culture into tourism and tourism into culture,promoting the deep integration of culture and tourism to empower rural revitalization.This study focuses on the tourism industry in Meizhou,Guangdong Province,conducting in-depth research and analysis of its current situation and constraints through questionnaire surveys,literature reviews,and interviews.The research shows that although Meizhou possesses unique natural scenery and a profound cultural heritage,its tourism industry is underdeveloped.Therefore,this paper provides insights and suggestions for the sustainable development of eco-tourism in Meizhou from three perspectives:IP brand effect,film and television culture+celebrity effect,and“inheritance+experience”,aiming to promote the development of the tourism industry in Meizhou and support the implementation of the rural revitalization strategy.