新时代互联网银行企业文化研究

Research on Corporate Culture of Internet Banking in the New Era

21世纪以来,互联网技术融入各行各业,在金融领域的应用广泛而深入。传统银行业衍生出依托互联网技术的新型金融服务模式,高效便捷、普惠大众,互联网银行因此应运而生。近年来,互联网银行业务发展迅猛,也由此形成了相应的企业文化。互联网银行企业文化强调创新,并重视普惠性。2017年以来,以习近平同志为核心的党中央高度重视金融行业的稳健发展,并多次强调金融工作的人民立场,互联网银行发展也由此进入新时代。2024年1月以来,习近平总书记提出要培育中国特色金融文化,满足人民群众日益增长的金融服务需求。值此关键时期,研究新时代互联网银行企业文化,总结提炼其要素和特点,对坚持以人民为中心的价值取向,坚持金融服务实体经济的根本宗旨,走中国特色金融发展之路,具有重大现实意义。

Since the 21st century,internet technology has been integrated into various industries,with its application in the financial sector being extensive and profound.Traditional banking has given rise to new financial service models that rely on internet technology,which are efficient,convenient,and inclusive for the public.As a result,internet banking has emerged.In recent years,the business of internet banking has developed rapidly,and a corresponding corporate culture has also formed.The corporate culture of internet banking emphasizes innovation and values inclusiveness.Since 2017,the Party Central Committee with Comrade Xi Jinping at its core has attached great importance to the stable development of the financial in-dustry and has repeatedly emphasized the people-centered stance of financial work.The development of in-ternet banking has thus entered a new era.Since January 2024,General Secretary of the CPC Central Com-mittee Xi Jinping has proposed cultivating a financial culture with Chinese characteristics to meet the growing financial service needs of the people.At this critical juncture,studying the corporate culture of in-ternet banking in the new era,summarizing its elements and characteristics,is of great practical signifi-cance for adhering to the people-centered value orientation,upholding the fundamental purpose of finan-cial services for the real economy,and following a path of financial development with Chinese characteris-tics.