台湾地区青年来闽交流效果研究:以“情牵厦金”两岸青年学子文化研习营为例

A Study on the Communication Effects of Taiwan region Youth before and after Participating in Exchange Activities in Fujian

本文历时五年,将实证调查结果融入两岸青年交流活动策划中,并在活动实施过程中进行问卷前测与后测,探究交流活动的传播效果。发现活动能有效改变台湾地区青年来闽行为态度并缩短心灵距离。首来与曾来台青参加活动后都会增加来闽就业意愿,没参加活动的台青则没变化。此外,在闽期间台青以满足自我实现为主,马斯洛需求层次呈现倒金字塔结构。研究结果对日后继续举办两岸青年交流活动具有支撑意义,并提出一种可借鉴的工作模式。

Over a five-year period,this study integrated initial research into event design,conducted surveys before and after the events to assess their impact.Findings revealed that such events positively influence Taiwan region youth's attitudes towards Fujian,enhancing their willingness to work there,especially for those visiting for the first time.During these events,self-realization was a key focus for the participants.Based on these findings,a new work model is proposed.