新发展理念引领农村消费新格局:现实基础、战略布局与政策优化

The New Development Concept Leading the New Pattern of Rural Consumption:Realistic Foundation,Strategic Layout,and Policy Optimization

党的二十届三中全会强调,要完善扩大消费长效机制。构建农村消费新格局,扩大农村消费是培育完整内需体系,推进城乡融合发展的重要一环。从新发展理念出发,阐释构建农村消费新格局的时代内涵,深入剖析其现实基础,并进一步提出新发展理念引领农村消费新格局的战略布局与政策保障。研究发现:第一,当前农村消费在消费主体、消费供给等方面仍存在消费能力较弱,消费观念滞后;产品下乡不畅,商品供给不足;消费设施不健全,市场秩序不规范等现实问题。第二,从新发展理念出发,围绕农村消费新格局开展研究具有较强的理论内涵与现实价值。第三,新发展理念对农村消费新格局的战略布局具有重要的指引作用。为保障新发展理念引领下构建农村消费新格局,提出要建立持续稳定增收的长效机制,健全农村社会保障体系;补齐消费基础设施短板,畅通农村地区物流体系;借助以旧换新等途径,推进农民需求导向的产品下乡;优化农村消费环境,完备相关法律保障;加强舆论宣传引导,培育科学消费观念。

The third plenary session of the 20th Central Committee of the Communist Party of China emphasized the need to improve and expand the long-term mechanism for consumption.Building a new pattern of rural consumption and expanding rural consumption is a crucial part of cultivating a complete domestic demand system and promoting urban-rural integration.This study,based on the new development concept,interprets the contemporary significance of constructing a new pattern of rural consumption,analyzes its realistic foundation in depth,and further proposes the strategic layout and policy guarantee for leading the new pattern of rural consumption through the new development concept.The research findings indicate that there are still practical issues in rural consumption as to consumer subjects and supply,such as weak consumption capacity and outdated consumption concepts among consumers,difficulties in the distribution of products to rural areas and insufficient supply of goods,inadequate consumer facilities and irregular market order.Also,conducting research on the new pattern of rural consumption from the perspective of the new development concept has strong theoretical implications and practical value.Moreover,the new development philosophy plays an important guiding role in the strategic layout of the new pattern of rural consumption.To ensure the construction of a new pattern of rural consumption under the guidance of the new development philosophy,it is proposed to establish a long-term mechanism for sustained and stable income growth and improve the rural social security system;to address the shortcomings in consumption infrastructure and streamline logistics system in rural areas;to promote demand-oriented product distribution to farmers through various means such as trade-in programs;to optimize the rural consumption environment and complete relevant legal protections;and to strengthen public opinion guidance and cultivate scientific consumption concept.