“双碳”目标下农产品区域公用品牌生态系统影响因素研究

Research on Influencing Factors of Regional Public Brand Ecosys⁃tem for Agricultural Products under the GoaL of“Dual Carbon”

构建农产品区域公用品牌的生态系统模型,同时识别并解析系统中的核心要素及其内在关系,采用模糊决策实验室分析法(FUZZY DEMATEL)和解释结构模型(ISM)相结合的集成方法,为“双碳”目标下农产品区域公用品牌实现可持续发展提供决策依据。研究发现,农产品区域公用品牌生态系统受多维度的综合影响,涵盖了6个主要方面的24个具体因素。其中,最直接的影响因素涉及农业龙头企业的领导作用、低碳包装、跨境低碳化实践和公共服务的广泛应用4个关键领域。此外,还有13个中间因素,如消费者责任意识和文化环境的影响等,它们连接着生态系统的底层与顶层。最后,政治环境、生态环境、生态文明理念和粮食安全等7个因素,作为系统的本质因素,对整个生态系统的健康运行具有决定性影响。

Adopting an integrated method combining FUZZY DEMATEL and ISM,this study constructs an ecosystem model of regional public brand for agricultural products while identifying and analyzing the core elements and their intrinsic relationships within the system,which provides a decision‐making basis for the sustainable development of regional public brand for agricultural products under the goal of“double carbon”.It is found that the ecosystem of regional public brand for agricultural products is influenced by multi‐dimensional synthesis,encompassing 24 specific factors across 6 main aspects.Among them,the most direct influencing factors involve four key areas including the leadership role of leading agricultural enterprises,low‐carbon packaging,cross‐border low‐carbon practices and the widespread application of public services.In addition,there are 13 intermediate factors,such as consumer responsibility awareness and the influence of the cultural environment,which connect the lower and upper levels of the ecosystem.Finally,seven factors,such as political environment,ecological environment,ecological civilization concept and food security,are identified as essential elements that have a decisive impact on the healthy operation of the entire ecosystem.