再论反向旅游

Further Discussion on Reverse Tourism

反向旅游是指游客喜欢到与自己惯常生活、工作场景不一样的地方旅游的一种现象。反向旅游符合旅游经济规律,也与游客社会心理规律相契合。但反向旅游有限度,深度体验方面不是越反向越好;反向旅游在不同游客中的表现也不一样,中老年游客、性格内向或自信心不强的游客,其反向旅游意向明显低于年轻人和自信心强的旅游者;“由高到低”与“由低到高”反向旅游不对称,排除安全、价格等因素,“由低到高”反向旅游更多地表现为等级扩散。景区旅游开发以反向旅游规律为指导,可以更好地推进旅游地建设、运营和文化传播。

Reverse tourism refers to the phenomenon where tourists enjoy traveling to places that are different from their usual life and work scenes.Reverse tourism conforms to the laws of tourism economy and also conforms to the social and psychological laws of tourists.But reverse tourism is limited,and it does not mean:the more reverse tourism is,the better it is in terms of deep experience;The performance of reverse tourism varies among different tourists.Middle-aged and elderly tourists,those with introverted personalities or weak self-confidence,have significantly lower intentions of reverse tourism compared to young people and tourists with strong self-confidence;The“high-to-low”reverse tourism and“low-to-high”one are asymmetric.Excluding factors such as safety and price,“low-to-high”reverse tourism is more characterized by hierarchical diffusion.The tourism development of scenic spots guided by the law of reverse tourism can better promote the construction,operation,and cultural dissemination of tourist destinations.