文旅融合视域下避暑山庄数字化文创产品设计策略

Design Strategies for Digital Cultural and Creative Products of Chengde Mountain Resort from the Perspective of the Integration of Culture and Tourism

在文旅融合与数字化时代背景下,避暑山庄作为清代皇家园林的瑰宝,其数字化文创产品设计显得尤为重要。文章探讨数字技术在文创产品中的应用优势,包括提升表现力、增强传播力和促进创新力;提出避暑山庄数字文创产品设计策略,包括挖掘与赋能避暑山庄IP文化、提升用户体验的交互与趣味性设计、以讲故事形式触发情感共鸣以及设计交互装置增强沉浸式体验;详细阐述避暑山庄数字化文创产品设计的实施路径,具体包含设计流程的规范化与标准化以及技术支持与人才培养的重要性。

In the context of the integration of culture and tourism and the digital era,the design of the digital cul⁃tural and creative products of Chengde Mountain Resort as a gem of the imperial gardens in the Qing Dynasty is par⁃ticularly important.This paper explores the application advantages of digital technology in cultural and creative products,including enhancing expressiveness,strengthening communication power and promoting innovation power.Then,it puts forward the strategies for the design of digital cultural and creative products in Chengde Mountain Re⁃sort,including excavating and energizing the IP culture of Chengde Mountain Resort,interactive and interesting de⁃signs to enhance user experience,triggering emotional resonance in the form of storytelling,and designing interac⁃tive devices to enhance immersive experience.At the same time,it elaborates in detail on the implementation paths of the design of digital cultural and creative products of Chengde Mountain Resort,specifically including the stan⁃dardization of the design process and the importance of technical support and talent cultivation.