电子商务发展对居民消费水平影响研究——基于双向效应面板模型的实证分析

On the Influence of E-commerce Development on Residents'Consumption Level--Empirical Analysis Based on Bidirectional Panel Model

本文选取30个省份的数据样本,从电子商务发展能力、电子商务服务水平、互联网基础建设水平、政策发展水平四个角度构建电子商务发展综合评价体系,基于双向效应面板模型,实证了电子商务发展对居民消费水平的影响,以及商品交易成本在二者之间的调节作用。研究结果表明,电子商务发展对居民消费水平有正向促进作用,商品交易成本能够负向调节两者之间的关系。基于此,本文建议需要加大对电商领域的政策扶持,提高电商产品的质量,强化品牌建设,完善网络与物流等基础设施建设,促进电子商务健康有序发展,提升居民消费水平。

Selecting data samples from 30 provinces,a comprehensive evaluation system for e-commerce development was constructed from four perspectives:e-commerce development capacity,e-commerce service level,internet infrastructure level,and policy development level.Based on a two-way effect panel model,the impact of e-commerce development on household consumption level was empirically verified,as well as the moderating effect of commodity transaction costs between the two.The research results indicate that the development of e-commerce has a positive promoting effect on the consumption level of residents,and the transaction cost of goods can negatively regulate the relationship between the two.Therefore,it is necessary to increase policy support for the e-commerce field,improve the quality of e-commerce products,strengthen brand building,improve network,logistics and other infrastructure construction to promote the healthy and orderly development of e-commerce and promote the improvement of consumer level among residents.