元宇宙视域下数字藏品赋能文创业的发展现状、优势价值及应用场景研究

On Development Status,Advantageous Value,and Application Scenarios of Digital Collectibles Empowering Cultural and Creative Industries in the Metaverse Perspective

随着国家文化数字化发展战略的推进,数字藏品作为新兴数字产品形态越发受到业界和学界的关注。在元宇宙技术的支持下,数字藏品的开发上线为用户提供了沉浸式的互动体验,拓展了文创业边界。同时,元宇宙技术还可以促进用户互动和社交,拓展了数字藏品的传播途径。本文深入探讨数字藏品在元宇宙时代的发展趋势和影响,并基于其发展现状分析了数字藏品赋能文创业的优势价值及应用场景。未来,数字藏品在文创业数字转型中需要强化全媒体内容生产能力、技术创新与规范管理能力,以助力数字文创业实现可持续发展。

With the advancement of the national cultural digitalization development strategy,digital collections,as an emerging form of digital products,have received increasing attention from the industry and academia.With the support of metaverse technology,the development and launch of digital collectibles provide users with an immersive and interactive appreciation experience,expanding the boundaries of cultural entrepreneurship.Meanwhile,metaverse technology can also promote user interaction and socialization,expanding the dissemination channels of digital collectibles.In depth exploration of the development trends and impacts of digital collectibles in the metaverse era,and based on their current development status,the paper analyzes the advantageous value and application scenarios of digital collectibles in empowering cultural entrepreneurship.In the future,digital collectibles need to strengthen their full media content production capacity,technological innovation,and standardized management capabilities in the digital transformation of cultural entrepreneurship in order to help digital cultural entrepreneurship achieve sustainable development.