潮玩的“趣味”符号及主旋律设计策略研究

Design Strategy about"Fun"Symbol and Chinese Main Culture of Art Toys

透过当今潮玩火爆的现状,探寻商业现象背后社会文化与设计创新策略。通过梳理潮玩的概念及发展,明晰潮玩设计的根本目的及趋势;以符号学相关理论为框架,探究潮玩在当代社会的作用;提出潮玩“趣味”符号概念,构建潮玩设计“导向”,为我国文化战略的推广提供一定参考。因此,潮玩“趣味”符号与中国主旋律文化结合,有利于改善良莠不齐的市场现状,增强潮玩的文化属性和导向;以潮玩为主体传播中国“趣味”,有助于公众在娱乐的过程中潜移默化地养成正确的价值观。

The paper identifies the social culture and design innovation strategies behind commercial phenomena based on the current trend of Art Toys.By sorting out the concept and development of Art Toys,the fundamental purpose and trend of Art Toys design are clarified.Based on the Semiotics theory,it studies the role of Art Toys in contemporary society,proposes the"fun"symbol for Art Toys,constructs a direction for Art Toys design,and provides certain reference for the promotion of China's cultural strategy.The combination of the"fun"symbol of Art Toys with the main theme culture of China is conducive to improving the market situation of mixed quality and enhancing the cultural attributes and guiding of Art Toys.Spreading Chinese"fun"through trendy entertainment helps the public to unconsciously cultivate positive values in the process of entertainment.