基于峰终定律的长沙棕编非遗技艺体验数字化设计与实践

Digital Design and Practice of Changsha Palm Fibre Weaving skill on the Basis of Peak-end Rule

通过对长沙棕编技艺研究现状进行分析,从优化用户体验角度入手,探索基于峰终定律的长沙棕编技艺体验数字化设计方法,探讨峰终定律概念及应用现状,并研究峰终定律对长沙棕编技艺保护与发展的指导意义。分析观察用户体验行为并绘制用户旅程图,确定体验中的关键触点,找到用户体验过程中的峰值时刻与终点时刻,提出提升用户体验及引导持续体验的非遗技艺体验等设计策略,并以“棕玩”为例进行实践和可行性检验,为未来的非遗技艺体验数字化设计提供参考。

Based on the analysis of the research status of Changsha Palm Fiber Weaving technology,this paper explores the digital design method of Changsha Palm Fiber Weaving experience based on the peak-end law.It discusses the concept and application status of the peak-end law,and studies the guiding significance of the peak-end law for the protection and development of Changsha Palm Fiber Weaving.It further analyzes user experience behaviors,draws a user journey map,determines the key points in the experience,finds the peak and end moments in the user experience process,and proposes three design strategies to enhance user experience and guide continuous experience of intangible cultural heritage experience.Practice and feasibility test are carried out by taking"playing with Palm Fiber Weaving"as an example to provide reference for future digital design of intangible cultural heritage experience.