社交网络用户虚假信息揭露行为研究:认知与情绪双路径视角

Research on False Information Disclosure Behavior of Social Network Users:From the Perspective of Cognitive and Emotional Dual Paths

[目的/意义]探讨认知与情绪因素对社交网络用户虚假信息揭露意愿及行为的影响,促进社交网络健康发展。[方法/过程]通过问卷调查获取847份有效问卷,综合运用结构方程模型和模糊集定性比较分析进行实证研究,从认知与情绪双路径视角探讨用户揭露虚假信息的意愿及行为。[结果/结论](1)卷入度、感知价值、感知风险、自我效能等认知因素正向影响揭露意愿;(2)随着情绪唤醒程度的提高,用户揭露意愿会相应增加,且在消极情绪下,用户揭露虚假信息的意愿更强烈;(3)在认知因素影响下,用户会更关注信息质量;在情绪因素影响下,用户会更关注信源声誉;(4)自我效能和情绪唤醒正向调节揭露意愿对揭露行为的影响;(5)用户虚假信息揭露意愿存在两条触发路径,自我效能皆是核心因素。

[Purpose/Significance]This article investigates the cognitive and emotional factors influencing users'willingness and behavior to disclose false information on social networks,so as to promote the healthy development of social networks.[Method/Process]It explored the complex mechanism of users'disclosure willingness and behavior from the perspective of dual paths of cognition and emotion.It analyzed the data from 847 valid questionnaires using SEM and fsQCA.[Result/Conclusion](1)Engagement,perceived value,perceived risk,and self-efficacy positively affect the disclosure willingness and the disclosure behavior.(2)Emotional arousal positively influences users'willingness to disclose information.Negative emotion leads to a stronger willingness to disclose false information.(3)Cognitive factors make users more focus on information quality,while emotional factors make users more focus on the reputation of information sources.(4)Self-efficacy and emotional arousal show positive regulation in the influence of disclosure willingness on disclosure behavior.(5)Two paths triggering users'willingness to disclose false information are found,with self-efficacy as the core factor.