组态视角下社交媒体用户虚假健康信息易感性影响因素研究

Research on Factors Influencing Susceptibility to Health Misinformation Among Social Media Users from the Configuration Perspective

[目的/意义]探索社交媒体情境下虚假健康信息易感用户的影响因素及作用路径,有助于了解易感用户面对虚假健康信息时的内在心理机制,以帮助提高易感用户识别虚假健康信息的能力。[方法/过程]通过在线情境实验采集数据,以动机—机会—能力模型(MOA)和详尽可能性模型(ELM)为理论基础,采用模糊集定性比较分析方法(fsQCA)探索用户对虚假健康信息易感性影响因素的组态路径。[结果/结论]虚假健康信息易感用户存在三种组态类型,分别为高健康意识核心驱动型、高信息热度核心驱动型、高健康意识—信息热度双重驱动型。其中,高健康意识和基于信息热度判断的边缘路径是影响用户对虚假健康信息易感性的关键条件。

[Purpose/Significance]It is crucial to explore the factors and pathways that render social media users susceptible to health misinformation.This helps understand the underlying psychological mechanism of these susceptible users when facing health misinformation,thereby aiding in enhancing their ability to identify such misinformation.[Method/Process]This study collected data through an online situational experiment.Based on the MOA model and the ELM theory,it employed fuzzy-set Qualitative Comparative Analysis(fsQCA)to investigate the configuration paths influencing social media users'susceptibility to health misinformation.[Result/Conclusion]The results indicate that three configural types of users who are susceptible to health misinformation:the health-consciousness core-driven type,the popularity-driven core type,and the dual-driven type characterized by both high health consciousness and information popularity.Among these,high health-consciousness and the reliance on information popularity-based pathways emerge as pivotal factors influencing health misinformation susceptibility.