奥体中心数字大脑应用成果探索与分析

Exploration and Analysis of the Digital Brain Application Achievements in the Olympic Sports Center

在“十四五”体育强国的建设纲要指导下,体育产业驱动城市多元场景和商业模式变革迎来了蓬勃发展的契机,地标性建筑奥体中心以体育驱动产业变革、以消费引领服务提升、以赛事带动城市发展。当传统运营模式无法适应新时代背景下运营方、主办方、运动员、观众的多样化需求,数字化变革从感知到应用、从运营到服务的叠加效应则为行业的变革注入了新的动能。从一个底座构建多场馆实时运营态势,到基于操作系统OS层面横向拓展多场馆应用APPs,到面向设备设施的可预测性运行维护,到基于跨时空域的用户服务,将大屏端、小程序、APP的服务聚焦于不同的应用群体,并使之成为可持续延伸与自生命力成长的驱动力,为体育产业的数字化发展与运营提供持久性使能.

Under the guidance of the"14th Five-Year Plan"for the construction of sports power,the sports industry has ushered in an opportunity for vigorous development,driving the transformation of multiple scenarios and business models in cities.The Olympic Sports Center,a landmark building,drives industrial transformation with sports,leads service improvement with consumption,and drives urban development with events.When the traditional operation mode cannot adapt to the diverse needs of operators,organizers,athletes,and spectators in the new era,the superposition effect of digital transformation from perception to application,from operation to service,has injected new momentum into the the industry.From building a multi-venue real-time operation situation based on a base,to horizontally expanding multi-venue applications based on the operating system,to predictable operation and maintenance of equipment and facilities,to cross-temporal domain-based user services,focusing on the services of large screens,small programs,and applications for different application groups,and make it a driving force for sustainable extension and self-vitality growth,providing long-lasting enablementfor the digital development andoperationof thesports industry.